Lesson 2 – The Nature of Fashion & Primary/Secondary Resources

This week, in Lesson 2, you will begin to learn the nature of fashion.  This includes your introduction to the fashion business, fashion environments, the fashion cycle and the start of fashion terminology.  You will need to understand the multiple market segments/ environments in the fashion industry by the end of this lesson. 

We will explore primary and secondary resources this week as well.  You will also need to select a topic to research for your individual project and will begin setting up a board on Pinterest for organizing your research.

Assignments Lesson 2:

“There is no rest for the fashionable. Every season designers have to struggle to come up with the new fabulous idea that everyone is going to love.”

–Johanna Blakley, TEDxUSC


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